Web site design is critical to your success in online marketing, but maybe not in the way you thought… until now.
The first thing you need to know is you don’t want a website design that’s all singing and all dancing, with lots of animated flash graphics or pretty images.
In fact a web design like that could cost you a lot of money – not only do complex graphics make your web page to load slowly but as a result people leave before they’ve even seen what you have to offer.
Here are 10 “essential” direct response web design tips that triple your website profits:
1. Use a great headline that grabs people’s attention immediately.
Study successful headlines used in internet marketing, as well as in newspapers, magazines and postal promotions to discover what really works. Use these as models for your own headline.
2. Try changing the color of your headline.
This tip alone can triple your sales! What color is your headline? Have you tried a red headline for example? This is something you’ll need to run split-tests on to know.
3. Make sure your sales letter starts with an offer your readers can’t refuse or a promise they have to know more about to get them hooked and keep them reading.
4. Give them evidence your product or service will produce results.
Add testimonials from people who’ve already had success using what you’re promoting, or even using your services in the past.
5. Make sure you have a clear and direct call to action.
Don’t feel uncomfortable telling your visitors what to do. Every piece of research in marketing on and off line has shown people need and like to be told what to do next.
6. Leverage scarcity to boost sales.
Tell your customers there’s a limited supply or time limit on your offer so they act immediately.
7. Offer a guarantee that makes your offer that removes all risk.
When you remove any risk your prospect might have your sales will sky rocket! The best way to approach this is to answer any objection they might have within your sales copy. Then in your guarantee tell them there is no risk “when” they by from you.
8. Add your personal signature.
Even if you’re using a made up name on your website you’ll get more sales if people feel they know you personally. Your personal signature could even include a photo and a short audio.
9. End all your sales letter websites with a PS.
Your PS should succinctly tell your readers why they should buy and exactly how to do it. Remind them of the reasons why they need your product.
10. Test!
Remember to change only one element at a time and test the difference each change makes to your sales. Don’t just test your headline colors but test entirely different sales letter designs against each other. The more radically different your test subjects are the greater the difference in conversions you’ll see.
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